Perk Finance - Manager - Marketing (1-5 yrs)
PerkFinance partners with companies and helps them launch financial perks for their workforce. It promotes finanical wellbeing for salaried professionals through easy access to financing solutions. It offers access to formal credit to low and middle-income professionals through its proprietary technology and customer service. We are looking for an enthusiastic individual who can lead the PerkFinance brand.
- Use innovative tools and solutions to create a buzz about PerkFinance and engage potential customers and other stakeholders with the campaigns
- Generate leads and create opportunities that the sales team can take to conversions.
- Engage with customers to understand how the communications and the product can be tweaked to cater to their requirements
- Use analytics and tools to track response to communications and arrive at communications that yield maximum results
- Work with the design team to create quality collaterals which deliver the message and product features to the audience effectively
- Be persevering and motivated to activate and convert dormant leads through creative messaging and communication
- Explore different avenues to expand the brand presence in the market - through events, co-marketing opportunities, brand associations etc
- Minimum two years experience working in a marketing and lead generation role
- Experience in the finance or fintech space is a plus, but it's not necessary.
- Outstanding written and verbal communication skills.
- Comfortable being on the field and engaging with the end users.
- Prime customer focus and drive to deliver customer success.