Co-Founder at HireEasi
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Performance Marketing Specialist - Wellness/Fitness/Sports/Beauty (2-4 yrs)
Experience : 2-4 years
Job Summary :
- As a Performance Marketing Specialist, you will be responsible for developing and executing data-driven marketing campaigns that drive measurable business results. You will work closely with cross-functional teams, including Product, Creative, and Analytics, to drive growth and increase revenue. You should be comfortable working in a fast-paced environment and have a deep understanding of digital marketing channels.
Key Responsibilities :
- Develop and execute performance marketing campaigns across multiple channels, including Paid Search, Social Media, Display, and Affiliate Marketing.
- Analyze campaign performance data to identify trends and optimize campaigns to meet business objectives.
- Collaborate with the Creative team to develop compelling ad creative that resonates with target audiences.
- Monitor industry trends and emerging technologies to stay up-to-date on the latest performance marketing techniques.
- Manage relationships with external vendors, including media agencies and technology providers.
Work with the Analytics team to track and report on campaign performance metrics, including traffic, leads, conversions, and ROI.
Identify opportunities for campaign optimization and recommend changes to improve performance.
Participate in cross-functional initiatives to improve customer acquisition and retention.
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