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11/12 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:69 Applications:33 Rec. Actions:Recruiter Actions:20

Performance Marketing Specialist (4-9 yrs)

Anywhere in India/Multiple Locations Job Code: 303385

-Join a strongly backed, high-growth SaaS startup to revolutionise the IT industry

-Excellent scope for growth & development while working in a regional team

Our client is on a mission to revolutionize IT by making it simple, effortless, & lightning-fast for businesses everywhere. Whether you're remote, onsite, or hybrid, they provide real-time issue resolution, security at the device, app and network levels, employee onboarding/offboarding, and IT management solutions.

The Job

As the Demand Generation Manager, you will be responsible for executing highly successful go-to-market strategies.

Your Responsibilities will include:

- Understanding the nuances of each market, and developing digital marketing plans to build awareness, interest, and consideration.

- Planning and managing integrated demand generation campaigns across different channels e.g. email campaigns, PPC ads, LinkedIn paid campaigns, etc. to build pipeline.

- Planning and organizing round-tables & events (ground events/webinars) either on your own or with a 3rd party to generate leads.

- Optimizing campaigns to maintain channel efficiency.

- Identifying new channels for developing the pipeline.

- Generating relevant content covering whitepapers, e-books, case studies, blogs, research reports, etc.

Ideal Candidate :

Skills Required :

- You have 4+ years of experience in B2B SaaS marketing (Growth/ Go to Market) with a deep understanding and experience in building a pipeline in SEA and APAC markets.

- Prior experience in designing Account Based Marketing campaigns would be a huge plus.

- You have the ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach.

- You are well-versed with marketing automation tools such as Marketo, Salesforce etc.

- You possess hands-on experience in managing LinkedIn campaigns, Google PPC/ analytics, etc.

- You have excellent written and verbal communication skills.

- You have an astute analytical ability - with a natural flair for working with large data sets, and identifying trends and patterns to enable data-driven decision-making.

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