Talent Consultant at Women Entrepreneur Network
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Performance Marketing Specialist (3-5 yrs)
- As a Performance Marketing Specialist, you will play a crucial role in driving and optimizing our digital marketing campaigns to generate leads, increase conversions, and maximize ROI. The ideal candidate should have 3 to 5 years of proven experience in B2B performance marketing, preferably from a similar industry, a solid understanding of digital marketing channels, and a strategic mindset.
Key Responsibilities :
- Day-to-day management and execution of new customer campaigns through paid media channels.
- Develop and implement campaign optimizations to improve CPLs and drive more qualified leads for the company.
- Discover platforms and tools that can help find new customers, improve performance, and generate ongoing revenue.
- Manage campaigns for paid search, paid social, programmatic, and retargeting.
- Participate in the creative development process for paid social and landing pages, such as writing briefs, and guiding creation.
- Coordinate a consistent feedback loop of creative insights to the broader team.
- Consistently incorporate test learnings into campaigns; track learnings over time to maintain continuous optimization.
- Find new ways to reach customers through sophisticated targeting and creative executions.
- Prepare MIS reports to track and analyze the performance.
Education and Experience :
- 2-4 years of paid media experience, preferably working with B2B brands or in the same industry which rely heavily on paid advertising to drive new customer acquisition.
- Comfortable with managing marketing budgets across multiple channels while optimizing toward blended CAC targets.
- Google Ads Certification is required.
- Meta (Facebook) Blueprint Certification not required, but strongly encouraged.
- Entrepreneurial & proactive spirit; strong revenue orientation.
- Understands a new approach to branding - not cookie cutter creatives and solutions.
- Strategic, tactical, creative, and motivated, with strong attention to detail.
- Strong data skills including analyzing, visualizing, and extracting insights.
- Strong written and verbal communication - able to articulate what you're seeing in the data, and what our plan is to optimize our performance.