Senior Associate - HR at Sportz Interactive
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Performance Marketing Role - Sports Digital Agency (1-3 yrs)
1+ years of agency-specific experience with a focus on paid media strategy, execution and reporting.
Primary Responsibilities:
- Develop, manage and optimise all paid media activities, including paid search, native advertising, and paid social campaigns
- Track website traffic and other metrics to ensure optimised reach
- Work across content formats such as videos, podcasts, etc.
- Perform daily account management of client accounts and provide inputs based on recommendations
- Measure and analyse the effectiveness and return-on-investment of all PPC activities
- Manage moderate to large scale PPC accounts in a variety of business verticals and generate new paid search campaigns, ad groups and develop keyword lists
- Leverage insights from relevant analytics platforms to tweak campaigns and generate reports regularly
- Oversee relationships with digital vendors, provide insights and recommendations on efficient campaign management and reporting tools
- Share recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goals
- Additional: Research trends and insights, especially in the sports domain
- Figure potential collaborations with other platforms or businesses or brands
Required Skills :
Mandatory: Passionate about Sports, Problem Solving, Team Player, Target & Result Oriented
Functional: Media Buying & Spends, Vendor Management, Cost Negotiations, Report Making, Outreach to new vendors, Facebook Ads, Twitter Ads, YouTube Ads, PPC/PPM Campaigns, Google Search/Display Campaigns, Innovations, Google Analytics, Facebook Analytics, Twitter Analytics
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