Performance Marketing Role - Lifestyle Brand (2-5 yrs)
Our client : Modern Indian lifestyle brand. 100% PeTA approved Vegan products. Bags, wallets, footwear. Building iconic global brand from India. Founder expertise: startups, large companies, IIT & IIM alumni. Backed by Stellaris Venture Partners, Titan Capital, Sharp Ventures, JJ Family Office, and industry leaders. 400,000+ Happy Customers. Featured in CNBC TV18, ELLE, Cosmopolitan, ET Prime, YourStory. Bags in Sherni, Majaa Maa, Little Things 3, Hush Hush, Bade Acche Lagte Hain 2. Gifts to global CEOs. PeTA India's Best Vegan Wallets brand 2021.
Key Responsibilities :
- Drive online purchases through paid channels (Facebook, Google ads) while maintaining a healthy RoAS.
- Conduct experiments to enhance conversion rates by refining campaign targeting, landing page experience, special offers, and messaging.
- Manage organic channels like SEO and email marketing to maximize reach and engagement.
- Provide valuable insights and analytical reports to monitor our marketing efforts.
- Develop strategies, set budgets, and execute campaigns efficiently and effectively.
Who We are Looking For :
We need someone with :
- 2-5 years of hands-on experience in paid performance marketing.
- Expertise in managing multiple paid campaigns across Facebook, Google, and marketplaces.
- Proficiency in tools like Facebook Ads Manager, Google Ads, Google Analytics, and Google Search Console.
- Analytical mindset to drive data-backed decisions.
- Bonus points for experience with D2C brands, fashion, or lifestyle brands.
