HR at MNR Solutions Pvt. Ltd.
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Performance Marketing Role - Education (5-10 yrs)
Urgent Opening for Performance Marketing Profile with Education Industry
Key activities & responsibilities
- Build processes to streamline Optimization, Campaign Management, Analytics activities
- Plan, analyse and optimize digital marketing campaigns to ensure profitable acquisition of customers
- Leverage your analytical abilities to monitor traffic data and understand how our users interact with our website and app to grow the business
- Help the product, strategy and marketing teams with data analytics requests
- Track marketing effectiveness, uncover insights, and proactively share recommendations.
- Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives.
- Manage external publishers/partners, elaborate the requirements, and closely monitor the outcomes.
- Collaborate with the members of marketing team and other cross functional teams to develop, test, and optimize our keyword strategy across the different search engine platforms.
- Proactively share and learn best practices from other industries that are relevant to the business.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
- Plan for overall acquisition budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users
- Own overall churn and lifetime value metric for new & tenured users.
- Develop data driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies
- Driving insights and constant improvement to achieve overall targets for the team
- Easily adjust to the ever-changing needs of a company at different stages of growth.
Qualifications and Experience
- A bachelor's or master's degree in a relevant field, or equivalent
- 5+ years- experience in digital marketing for campaign management & optimization
- In-depth understanding & hands-on experience in running ads across Google, Facebook, LinkedIn & mobile affiliates to acquire new users.
- Strong quantitative and analytical skills, including experience with spreadsheet modelling and trend forecasting (superior Microsoft Excel skills a must)
- Deep understanding of mar-tech is expected Proven ability to build and allocate campaign budgets and forecasts
- Experience in experimentation, A/B testing and other ways to evaluate and optimise marketing spends
- Good research, writing and communication skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
