Roles & Responsibilities :

- Understanding the marketing objectives, communication to be driven in ads and positioning from the brand

- Understanding from the portal category/advertising managers about the category trend, key competitors, competitor's estimated marketing spends etc.

- Researching on marketing activities of competitors and their organic rankings

- Strategy and Media planning for Amazon & Flipkart based on brand objectives on monthly, quarterly, and annual basis and managing the marketing spends.

- Formulating and executing the entire e-commerce marketing strategy, tracking relevant KPIs to measure campaign success and share updates with the clients.

- Strategizing all CPC and CPM campaigns i.e. planning campaign structure, deciding the right target audience, communication on the banners, etc.

- Guiding the team on the optimization techniques to get optimum results (CTR, CR, ACoS, ROI)

- Providing weekly, monthly, and annual reports to the clients with performance analysis

- Relaying insights as to what are the challenges and drivers of growth and with the help of PPC experts and ORM executives reporting to them.

- Analyzing the existing digital marketing capabilities and suggesting relevant solutions to improve performance in a cost-effective manner.

- Coordinating with creative, content, listing, and sales team to get the optimum performance of the marketing campaigns.

- Strategizing, creating, and tracking the performance of various ORM activities such as Email marketing, sentiment analysis (to be done with an ORM Executive)

- Managing a team of executives in the Digital Marketing function as per the requirement

- Working in a Cross-functional team to curate relevant service lines, as well as onboard new clients

- Creating presentations in order to pitch to new clients and providing marketing reviews to the existing clients.

Requirements :

- 3-5 years of experience in performance marketing, preferably in a digital agency or e-commerce environment.

- Proven experience developing and executing successful digital advertising campaigns across various channels.

- Strong understanding of performance marketing metrics, including CTR, CPC, CPA, and ROI, ACOS.

- Experience managing advertising budgets and optimizing campaigns for maximum ROI.

- Excellent analytical and problem-solving skills with a data-driven approach.

- Strong project management and organizational skills with the ability to prioritize and manage multiple projects simultaneously.

- Ability to work collaboratively with internal teams and external partners.

- Excellent communication skills, both written and verbal.

Skills :

- AMS, Flipkart Ads, google ads, Facebook ads, Instagram ads, search advertising, paid advertising.

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