Role: Performance Marketing Leader

Position Type: Full time

About WhiteHat Jr.

An incredibly rare opportunity for a passionate, pedigreed Leader Performance Marketing to join WhiteHat Jr., the fastest growing Ed-Tech start-up backed by BYJU's and an award-winning management team. The founder is highly reputed with a blue-chip pedigree and a history of successful exits. WhiteHat Jr. has shown blockbuster results in the first 18 months, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic, out of the box thinker.

Type of hire: Permanent

Our Founder:

Karan Bajaj was the Discovery India CEO. 15+ years of excellent operating experience: P&G/BCG pedigree; scaled an offline start-up from 3 to 300 in NY; wrote 3 novels with Penguin/Harper, all bestsellers with movie deals. I see things through. https://en.wikipedia.org/wiki/Karan_Bajaj

Location: Mumbai-Based Only. We-Work Chromium, Powai

Working Days: 6 Days a week, still be available as per the Business need/urgency.

Years of Experience: 7 to 12 Years

Field: Education Technology. Product is blockbuster and has shown tremendous conversion potential (20%+) allowing significant upside for a passionate, high-energy growth hacker.

Profile

Roles and Responsibilities include but not limited to:

- Manage team of 4 - 5 Performance Marketing across the geography and get into ground level to perform the task and achieve the business goal.

- Own end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Managing and maintaining large keyword lists

- Improve quality score of ads on google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals

Behavioural :

a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality with 20%+ conversion.

b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

c) Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem

Backed by a reputed founder and two of the Top 3 India VCs, this is a once-in-a-lifetime chance to make tremendous wealth for an exceptional Performance Marketing Expert.

Budget is upto 45lakh but candidate will get hike only 20 percent on his last drawn salary

6 days working

Pan India (Should be open to relocate post lockdown)

Experience - 7-12 years

Notice period - 1 month (if 2 months then we can buy out)

Max Age - 38 years

Marketing Budget handled is upto- 1-5 crores

Education - MBA preferred (Not mandatory tier 1 or 2 collage)

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