Performance Marketing Lead (4-8 yrs)
- Full-time position
-Exp.: 4+ yrs
- Salary - 5-7 LPA
Role & Responsibilities :
The ideal Performance Marketing Lead at Riskcovry is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced environment. What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on those findings - instead of just creating dashboards.
Job Description :
Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
- Developing and executing Riskcovry's multi-channel performance marketing strategy.
- Optimising campaigns across multiple channels to deliver the best return on investment
- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset You write engaging content for marketing ads, campaigns and landing pages
- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group You build and run A/B tests across landing pages and the homepage
Qualifications : Bachelor Degree in marketing, business or equivalent At least 4+ years of professional experience either in an marketing agency or in-house enterprise start-up Business fluency in English
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