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14/05 Merin
HR Executive at Pentabay Softwares Pvt Ltd

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Pentabay - Analyst - Market Research (2-6 yrs)

Chennai Job Code: 119199

We are looking to hire a Market Research Analyst with outstanding organizational and research skills. Market Research Analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, Market Research Analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors- strategies. Top candidates will exhibit critical thinking skills, strong IT skills and a thorough attention to detail.

Market Research Analyst Responsibilities:

- Monitor and forecast marketing and sales trends.

- Assist in the development of marketing plans.

- Conduct research on specific market conditions.

- Analyze consumer preferences to determine the potential sales of a product or service.

- Analyze prices, methods of marketing and distribution.

- Measure the effectiveness of marketing programs and strategies.

- Devise and evaluate methods for data collection.

- Gather data on consumers, competitors and market conditions.

- Use statistical software to analyze and interpret data.

- Maintain strict confidentiality of sensitive information.

- - Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.

- Prepare and present reports to clients and management.

Market Research Analyst Requirements:

- Bachelors degree in Market Research or related (essential).

- Two years of experience in market research and analysis.

- Analytical thinker with strong theoretical and research proficiencies.

- Ability to comprehend and interpret competitor strategies and consumer behavior.

- Thorough knowledge of marketing programs and strategies.

- Ability to gather large amounts of data and convert it into meaningful analysis.

- Solid organizational skills and detail oriented.

- Ability to work under pressure and meet strict deadlines.

- Strong proficiency in math, web analytics and business research tools.

- Brilliant written and verbal communication skills.

- Ability to simplify complex information into a user-friendly format.

- Proficient in Microsoft Office, databases and statistical packages

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