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23/11 Talent Acquisition
HR at PCL Health

Views:35 Applications:12 Rec. Actions:Recruiter Actions:0

PCL Health - Manager - Digital Marketing (5-10 yrs)

Noida Job Code: 186603

Digital Marketing Manager Responsibilities :

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Collaborate with internal teams to create landing pages and optimise the user experience

- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Keep the focus on conversions and optimisation of user funnels

- Prepare accurate reports on our marketing campaign's overall performance.

- Identify the latest trends and technologies affecting our industry.

- Brainstorm new and innovative growth strategies.

- Oversee and manage all contests, giveaways, and other digital projects.

Requirements : 

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimising landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

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