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31/10 Noory Gaonkar
HR at Payguru

Views:195 Applications:74 Rec. Actions:Recruiter Actions:26

PayGURU - Head - BTL Marketing (7-10 yrs)

Mumbai Job Code: 96638

BTL Marketing Head


Key Responsibilities :

- Lead BTL planning and operations for business growth & profitability and implement new store launches across the current city, and other cities that the company is expanding into.

- Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.

- Handling appropriate media selection for advertising new store launches. Executing all in-house advertising activities which include developing campaign strategy, roll out plans and evaluation

- Driving marketing initiatives to achieve business goals

- Establish short / long term budgets in tune with the marketing strategies for achieving business targets

- Developing marketing calendar for special projects; maintaining the budgets & costs to the project

- Identify and develop new markets and plan events and activations (Health camps, marathon etc) for expanding the reach of the organization.

- Able to train /mentor /coach/hire/retain and make his team perform

- Delivering reports to the Management

Desired Skills and Expertise :

- 7+ years experience (at least 3 years in a managerial role). A working experience retail industry would be considered a plus

- Should include a strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers.

- Good people management skill

- Strong capabilities in coordinating the marketing chain (i.e.: execution of creative, media, PR and events & BTL programs for existing clients) IS A MUST.

- Good knowledge of material suppliers.

- Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail

- Comprehensible organizational, analytical, problem solving and negotiating skills

Qualifications : MBA from recognized B School

Experience : 4+ years of experience in Marketing in B2C consumer brands, with strong on-ground BTL marketing and activations experience

Skills : BTL Marketing, Activations, Vendor management, Events and alliances, media planning, negotiation skills, BTL Manager, Marketing Manager

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