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17/11 Manisha Akula
HR Recruiter at Tvisha Technologies Pvt Ltd

Views:18 Applications:8 Rec. Actions:Recruiter Actions:8

Pay Per Click Specialist - IT (3-4 yrs)

Hyderabad Job Code: 300543

- We are looking for a PPC (Pay Per Click) specialist to run PPC campaigns and monitor paid search budgets.

- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

- Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities :

- Participate in forming effective paid search strategies.

- Launch and optimize various PPC campaigns.

- Oversee accounts on search platforms (Google AdWords).

- Be involved in keyword selection and audience targeting.

- Monitor budget and adjust bids to gain better ROI.

- Track KPIs to assess performance and pinpoint issues.

- Produce reports for management.

- Write attractive and concise copy for adverts.

- Suggest and develop new campaigns across multiple channels.

- Maintain partnerships with PPC ad platforms and vendors.

- Keep abreast of PPC and SEM trends.

Requirements and skills :

- No less than 3 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

- Experience in data analysis and reporting.

- Knowledge of SEO and digital marketing concepts.

- Experience working with popular PPC ad platforms (Google Ads, Facebook Ads, LinkedIn Advertising, etc).

- Current working skills in all types of Google Ads (Search, Display, YouTube etc).

- Functional experience with all channels of Social Media.

- Excellent communication skills.

- Working in a Digital Marketing Agency is a plus; AdWords certification is a plus.

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