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02/01 Sushant Dass
HR at IT Firm

Views:127 Applications:38 Rec. Actions:Recruiter Actions:0

Pay Per Click Role - IT (3-6 yrs)

Noida Job Code: 141345

Responsibilities

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Requirements

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

- Working knowledge of analytics tools

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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