HR Recruiter at Career Blaze HR Solutions
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Pay Per Click Expert - BPO (3-5 yrs)
Night Shift
- We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor all paid promotions.
- In this role, you should be well-versed in principles of search engine marketing (SEM) including search & display on Google AdWords, Facebook Ads and Google Analytics .
- You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).
Responsibilities :
- Participate in forming effective paid promotion strategies
- Launch and optimize various PPC campaigns
- Keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce intuitive reports for the management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
Requirement :
- 3+ years of proven experience as a PPC Manager/Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of digital marketing concepts
- Working knowledge of analytics tools ( Google Analytics, CleverTap, etc)
- Understanding of HTML and SEO is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Salary offered: Rs.360,000 - Rs.5,00,000.
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