Manager - Corporate HR at Paras Healthcare Pvt Ltd
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Paras Healthcare - Manager/Assistant Manager - Search Engine Optimization (6-7 yrs)
Job Description
- Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
- Perform research to identify content/demand gaps and prioritize them based on business opportunities
- Provide SEO recommendations to improve how our website content is represented in search engine results
- Collaborate with internal teams to create landing pages and optimize the user experience
- Work with developer teams to implement and troubleshoot technical SEO programs
- Lead content marketing outreach & high-quality link-building campaigns and initiate communication with prospective websites & influencers
- Analyze the performance of SEO and paid campaigns, and assess against goals (ROI & KPI)
- Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
- Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, YouTube, etc is a plus as we are expanding our marketing channels.
- Plan and run multivariate experiments and advanced optimization and conversion tests to ensure that all activities are maximizing ROI.
- Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO
Desired Candidate :
- Candidate with 6-7 years of work experience preferably from the healthcare sector
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