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23/06 Dipendra Chauhan
Manager - Corporate HR at Paras Healthcare Pvt Ltd

Views:21 Applications:5 Rec. Actions:Recruiter Actions:3

Paras Healthcare - Manager/Assistant Manager - Search Engine Optimization (6-7 yrs)

Gurgaon/Gurugram Job Code: 219892

Job Description

- Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.

- Perform research to identify content/demand gaps and prioritize them based on business opportunities

- Provide SEO recommendations to improve how our website content is represented in search engine results

- Collaborate with internal teams to create landing pages and optimize the user experience

- Work with developer teams to implement and troubleshoot technical SEO programs

- Lead content marketing outreach & high-quality link-building campaigns and initiate communication with prospective websites & influencers

- Analyze the performance of SEO and paid campaigns, and assess against goals (ROI & KPI)

- Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.

- Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, YouTube, etc is a plus as we are expanding our marketing channels.

- Plan and run multivariate experiments and advanced optimization and conversion tests to ensure that all activities are maximizing ROI.

- Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO

Desired Candidate :

- Candidate with 6-7 years of work experience preferably from the healthcare sector

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