HR - Recruitment at Paragon Digital Services Pvt Ltd
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Paragon Digital Services - Analyst - Search Engine Marketing (3-5 yrs)
SEM
- Manage all paid search campaigns on Google, Yahoo and Bing - to maximize ROI, drive traffic, and increase conversions
- Track, report, and analyse PPC initiatives and campaigns
- Plan, develop and implement Search strategies for clients
- Prepare and present reports regularly based on client's requirements
- Complete keyword research, writing ad copies and setting up search campaigns across platforms.
- Handling, monitoring campaigns across platforms and suggesting optimisation changes to improve KPIs/ROI.
- Analytical capabilities to understand data and provide meaningful insights
- Should have handled multimillion dollar clients individually and as a team.
- Attend all project/client onboarding calls and handle the calls individually.
- Perform quality checks of the work done by the team and provide feedback to improve the efficiency
KEY REQUIREMENTS
- Effective communication skills
- Relationship skills
- Analytical skills
- Time management
- Project Management
- Should display ownership of accounts / brands
- Should be open to working in night shifts since the candidate will be partnering with Account Managers / Clients based in the US.
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