Parablu - Content Writer (4-6 yrs)
Parablu is seeking a highly motivated, energetic candidate who can write creative content to join our marketing team. You should be an individual who possesses good writing skills, has a technique to make complex technology easy to understand, and thrives in a fast-paced agile environment.
We are looking for a Content writer (with abilities that include content strategy and planning) who can create excellent content for our enterprise prospects/customers and give a great experience through content. We are looking at someone who is a B2B/Enterprise/SaaS tech writer, with a prefernece for experiencce in Data Backup, Data protection, Cloud storage, Data Management technology. Who ensure that the whole content function is up to date for the production of relevant and relatable content for our audience. We would expect you to produce engaging quality content (blogs, white papers, e-Books, case studies, Sales and marketing EDMs, press releases, videos, etc.,) that speak to our audience and boosts engagement with our brand.
Duties & Responsibilities :
- Design and execute a content marketing strategy to support sales and marketing team
- Compelling content writing for multiple online channels like blogs, white papers, eBooks, case studies, Sales and marketing EDMs, press releases, videos, etc.,
- Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
- Write a few original contents in the form of blogs, eBooks, others
- Perform content operations including uploading content, maintaining CMS (WordPress), creating supporting graphics.
- Implement SEO in writing all the content pieces to maximize the online visibility
- Engage with the internal product team, strategy team to get product briefs, and create positioning documents. Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touchpoints defined in the outbound sales activity.
- Research buyer personas, buyer journey, and create appropriate messaging around it.
- This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.
- 4+ years of content marketing experience in B2B/Enterprise/SaaS with a preference for experience in data backup, storage, and data management.
- Have a proven track record of on-time and high-quality project delivery
- Experience of having operated effectively in high demand, rapidly shifting / fluid environment. Ability to work on multiple projects with different objectives simultaneously.
Skills and mindset:
- Should have effortless command of written English along with strong interpersonal skills
- Impeccable knowledge of SEO, SEM, Google Analytics best practices
- Understanding of Social media content formats and style.
- Well versed with the nuisances of social media, especially LinkedIn and Twitter
- Lives and breathes a proactive delivery mind-set, role-filling as necessary to meet program goals.
- Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
- Ability to work with marketing and sales teams virtually
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
- Innovative mindset to come up with an engaging content strategy that adds to our brand voice.
- Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
- Self-starter with the aggression to contribute continuously to increasing brand reach, and in the long run, generating leads
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About Parablu :
- We are a California based start-up with all our R&D in Bangalore. We have a very strong founding team and a commitment to make a real difference for our customers.
- Parablu builds secure data management solutions. We help Enterprises take their business to the cloud - but we allow them to do that without sacrificing Security, Privacy or Control of their data - the big reasons that businesses hesitate to move to the cloud today.
- We are funded by Kstart - a seed fund from Kalaari Capital, already have several large customers acquisitions under our belt, and we- re just getting started.
Find out more about us: https://www.parablu.com