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21/06 Pallabi Paul
HR Manager at Paperlink Softwares Pvt Ltd

Views:31 Applications:20 Rec. Actions:Recruiter Actions:16

Paperlink Softwares - Manager - Digital Marketing (2-6 yrs)

Kolkata Job Code: 279034

Roles & Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with other departments

- Provide thought leadership and perspective for adoption where appropriate

Skills :

- SEO/SEM

- Remarketing

- PPC AD Campaigns

- Expert in Social Media Marketing (Design, build and maintain)

- Email/SMS Marketing

- Display Advertisements

- In App/Website POP UP Marketing

- Performance Marketing

- Analytic Marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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