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25/11 Tanu
HR at

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Pankhuri - Manager - Performance Marketing (2-5 yrs)

Bangalore Job Code: 186946

This should describe you

1. An efficient performance marketer with hands-on experience of running digital marketing ads on Facebook, Instagram, Google and other social media platforms.

2. Good exposure to Google Analytics and Keyword Research tools

3. Deep understanding of different distribution platforms for acquisition including but not limited to social media marketing, affiliate channels, email marketing and whatsapp marketing.

4. Excellent knowledge of SEM and fair experience with SEO

5. Excellent written and verbal communication skills

6. Experience of content marketing is must

7. Customer-Obsessed. Your life's goal is to give users the feel good factor.

8. Analytical. You can quickly get a deep understanding of how our business works and understand data clearly and can make smart recommendations accordingly.

9. You love your intuition but can make friends with data. Your heart and brain are best friends

What You Will Accomplish

1. Plan and execute all digital marketing activities, including SEO/SEM, email and social media

2. Obsess over latest trends and growth hacks for faster distribution.

3. Launch optimized online adverts through Google Adwords, Facebook, Instagram etc. to increase company and product awareness

4. Create landing pages for quick tests and efficient lead addition to the top of the funnel.

5. Researching and implementing content recommendations for organic SEO success Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

6. Tracking, reporting and analyzing ad analytics, cost per acquisition initiatives and campaigns

7. Managing campaign expenses, staying on budget and estimating monthly cost

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