Pankhuri - Manager - Digital/Performance Marketing (3-7 yrs)
Digital/Performance Marketing Manager
- IMMEDIATE JOINEES ONLY-
- In office opening-
Pankhuri aims to enable 120 million Indian women to learn and shop through live streaming and short videos. Our beauty community is a place where you can watch experts talk about what they know and love, ask them questions and discuss it with other cool members - all in real time. Our short video app opens up endless possibilities for women with interests in fashion, beauty and lifestyle.
Members on Pankhuri app can -
- Discover a range of exclusively curated online courses hosted by leading industry experts - Watch short videos for learning & fun
- Chat with experts and get answers to questions
Pankhuri was started by Pankhuri Shrivastava who previously co-founded Grabhouse and sold it to Quikr. Pankhuri is backed by Surge Sequoia, India Quotient and Taurus Ventures.
Company website - www.pankhuri.co
This should describe you
- An efficient performance marketer with hands-on experience of running digital marketing ads on Facebook, Instagram, Google and other social media platforms.
- Good exposure to Google Analytics and Keyword Research tools
- Deep understanding of different distribution platforms for acquisition
- Excellent knowledge of SEM and fair experience with SEO
- Excellent written and verbal communication skills
- Experience in email marketing is a must.
- Customer-Obsessed. Your life's goal is to give them the feel good factor.
- Analytical. You can quickly get a deep understanding of how our business works and understand data clearly and can make smart recommendations accordingly.
- You love your intuition but can make friends with data. Your heart and brain are best friends
What You Will Accomplish :
- Plan and execute all digital marketing activities, including SEO/SEM, email and social media
- Obsess over latest trends and growth hacks for faster distribution.
- Launch optimized online adverts through Google Adwords, Facebook, Instagram etc. to increase company and product awareness
- Create landing pages for quick tests and efficient lead addition to the top of the funnel. Researching and implementing content recommendations for organic SEO success Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing ad analytics, cost per acquisition initiatives and campaigns
- Managing campaign expenses, staying on budget and estimating monthly costs
Work Location : HSR, Bangalore. In office role.
Kindly Apply Company Website: www.pankhuri.co