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25/11 Tanu
HR at

Views:273 Applications:115 Rec. Actions:Recruiter Actions:25

Pankhuri - Executive - Digital Marketing (0-1 yrs)

Bangalore Job Code: 186940

About Pankhuri

Pankhuri aims to enable 120 million Indian women to learn and shop through live streaming and short videos. Our beauty community is a place where you can watch experts talk about what they know and love, ask them questions and discuss it with other cool members - all in real time. Our short video app opens up endless possibilities for women with interests in fashion, beauty and lifestyle.

Members on Pankhuri app can :

- Discover a range of exclusively curated online courses hosted by leading industry experts

- Watch short videos for learning & fun

- Chat with experts and get answers to questions

- Buy products based on genuinely honest product reviews & get advice on the most burning skincare issues by India's top experts and data backed recommendations.

Backed by marquee investors & Sequoia Capital, Pankhuri was started by Pankhuri Shrivastava who previously co-founded Grabhouse and sold it to Quikr.

Job Description : 

- Own and drive growth and CAC KPIs for all digital channels to meet business requirements.

- Create and manage multiple paid campaigns on performance marketing channels.

- Maintain consistent brand messaging throughout all platforms.- Use advanced metrics to measure the success of a marketing campaign.

- Setup up and optimize paid Facebook ads campaigns.

- Manage and optimize different stages in the marketing funnel including ad copies, content used and landing pages to maximize conversion rate.

- Plan and execute all digital marketing activities, including Email, SEM, SEO, Social media, Display, App install, retargeting, SEM, PPC, Google Display Network

- Driving activations and repeat transactions from users

- Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns .Sound knowledge on Google analytics is a must.

- Reducing churn and uninstalls of users from portal and app- Re-engaging with users to increase their time spent on the site or app

- Reports progress to senior marketing management

We are looking at:

- Years of experience: 1-2

- MBA will be preferred

Work Location: Bangalore

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