Title: Associate, Digital Advertising

Report to: Manager, Digital Advertising

Objective :

- The Associate supports management of client engagements in partnership with the Strategist or Analyst leading the relationship.

- This support entails executional and administrative functions for each account, allowing the Strategist to focus on the client relationship and strategy of the engagement

- The Associate's main KPI is 30 tracked billable hours weekly. This KPI will be measured in the company time-tracking system, and will be viewed in aggregate over a rolling period of weeks.

Responsibilities & Processes :

Campaign Support(55%) :

- Conduct keyword research & review, and optimize campaigns accordingly

- Assist in developing ad copy and creative using provided systems/partners

- Support campaigns/ads on platforms (copy edits, pause & unpause)

- Use and maintain automation (rules) for bids, budgets, flighting

Reporting & Data Management (25%)

- Ensure accuracy of tracking (UTMs, Pixel events) with proactive Quality Assurance (QA)

- Gather key performance data on weekly and monthly basis to support client reporting

- Maintain documentation log of tests, including status and results

- Track monthly spend across platforms for each client

- Monitor key metrics, provide rational interpretation of data, escalate unexpected trends or errors

Team Participation (15%)

- Attend daily team "standup" meetings

- Attend weekly company "all-hands" calls

- Participate in virtual team building events

Personal Development (5%)

- Proactively seek feedback from senior team members on work quality and timelines

- Stay current with trends & best practices of key ad platforms

- Self-teach new tactical skills identified by Managers as important

Competencies

- Problem Solving

- Uses rigorous logic and methods to solve difficult problems with effective solutions

- Looks beyond the obvious and doesn't stop at the first answer

- Probes all fruitful sources for answers

- Can see hidden problems

- Is excellent at honest analysis

- Time Management

- Uses their time effectively and efficiently

- Concentrates efforts on the more important priorities

- Updates prioritization in real-time based on urgency and importance

- Gets more done in less time than others

- Can attend to a broader range of activities

- Action Oriented

- Enjoys working hard

- Full of energy for things they see as challenging

- Not fearful of acting with a minimum of planning

- Seizes more opportunities than others

- Thoroughness

- Ensures one's own work and the work of others are completed accurately

- Organizes and keeps track of information and work progress with current systems & processes

- Technical Learning

- Picks up on technical things quickly

- Can learn new skills and knowledge

- Good at learning new industry, company, product, or technical knowledge

- Does well in technical courses and seminars

Functional/Technical Skills :

- Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads)

- Google Ads (Search, Shopping, PMax, YouTube)

- LinkedIn Ads (Feed Ads, Text Ads, Messaging)

- Google Analytics (Goals, Attribution, Funnels)

- Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)

Qualifications Required :

- 2+ years of experience with Google Ads

- 1+ years of experience with Meta Ads, Microsoft Ads

- Proficient with Excel and/or Sheets (pivot tables, vlookups, etc.)

- Prior experience working with North American businesses virtually

Preferred :

- 1+ years experience with LinkedIn Ads

- 1+ years experience with Google Tag Manager

- Relevant certifications: Google Ads, Google Analytics, Meta Blueprint

- Prior digital marketing agency experience

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