Manager - HR at Pantech Digital
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PAN-TECH - Manager - Influencer Marketing (2-5 yrs)
Roles and Responsibilities :
- Research, locate, and engage potential influencers across all channels to build a pipeline of talent
- Design end-to-end full-scale influencer campaigns that support marketing initiatives, and brand objectives
- Lead the planning and execution of influencer partnered events and digital campaigns that coordinate with branded initiatives and objective to ensure delivery
- Develop and maintain ongoing relationships with influencers and content creators
- Coordination with internal teams as per the campaign requirements
- You will lead the influencer campaign, collaboration plan and performance metrics, on day to day basis
- Develop and maintain ongoing relationships with influencers and content creators
- Implement standards for Influencer activity, as per the brand brief and marketing objective
- Define the Influencer ecosystem internally and externally at the PAN India level
- Attain strong understanding of cross market influencer strategy by working on fastest growing and diversified category
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