Co - Founder & CEO at Heron Strategic Consulting Pvt. Ltd.
Views:15 Applications:14 Rec. Actions:Recruiter Actions:5
Paid Media Specialist (4-6 yrs)
- Execute & provide strategic inputs on Performance Marketing activities for the company, including building and creating ad campaigns, devising ad campaigns for lead-generation with an emphasis on running digital ads on Facebook, Google, YouTube.
- Roll out new types of lead-gen activities. Coordinate offline advertising when necessary with ability to measure progress of physical ads.
- Measure and report performance of all digital marketing campaigns, and report regularly against goals
- Manage App Install campaigns, App Store page reviews and outcome
- Plan, execute, and measure A/B experiments and conversion tests. Identify trends and insights, and optimize for spend and performance
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Work collaboratively with internal teams to identify areas of improvement and implement effective changes to improve the overall outcome.
What we need :
- BS/MS degree in marketing or a related field
- 4-6 years of demonstrable experience with Performance Marketing (Minimum 3 years of hands-on execution)
- Hands on experience running setting up & managing Search, Youtube, Discovery, Perfmax, Facebook campaigns individually
- Experience on App campaigns - UAC, Affiliates & Facebook app ads
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B testing on creatives, LP and multivariate experiments
- Solid knowledge of advertising tools and resources e.g., Google Analytics, Firebase, Appsflyer, Meta/Google Ads
- Excellent analytical skills and in-depth knowledge in digital marketing to think through the user journeys and optimize communication on all touchpoints
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
