HR - Executive at MadHawks
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Paid Media Specialist (1-8 yrs)
What we are looking for :
- 1+ years of experience managing social advertising campaigns
- 1+ years of experience digital marketing; agency experience a plus
- Must have handled ecommerce campaigns.
- Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable
- In-depth knowledge of the various paid marketing channels and technologies,including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Hands-on experience in handling marketing budgets and forecasting/reporting results
- Proficiency with Microsoft Word, Excel and PowerPoint; Google Tag Manager, Marketing Automation Systems or other technical skills a plus
- Track record of consistently meeting deadlines as well as co worker and client expectations
- Natural ability to analyze data and distill actionable insights
- Understand and articulate to clients what constitutes a good landing page, and be able to provide feedback to maximize conversion rates
What will be your role?
- Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online
- Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.
- Manage your spend and clicks on a daily basis, and maximizing profits
- Work with account management team to help provide insight for clients
- Work with the sales team to provide forecasts & presentations.
- Mentor and train junior analysts
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