Recruiting Manager at Paccore Software
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Paccore - Executive - Digital Marketing (2-3 yrs)
Position Overview : We are seeking a highly motivated and experienced Digital Marketing Executive to join our team. The ideal candidate should have MBA from reputed institution or Business School with minimum of 2-3 years of relevant experience and be well-versed in various digital marketing activities. The role will primarily involve managing our company's social media presence, executing on-page and off-page activities, handling content promotions, and working from our office in Hyderabad, India.
Responsibilities :
Must Have :
Social Media Management :
- Develop and implement social media strategies across various platforms (e.g., Facebook, Instagram, Twitter) to enhance brand awareness and drive engagement.
- Create, schedule, and publish daily social media posts aligned with the company's marketing objectives.
- Monitor social media platforms for customer inquiries, comments, and reviews, and respond promptly and effectively.
- Analyze social media metrics and provide regular reports on the effectiveness of campaigns and strategies.
Must Have
SEO and Content Marketing :
- Conduct keyword research and optimize website content to improve search engine rankings.
- Perform on-page activities such as meta tag optimization, keyword placement, and content optimization.
- Execute off-page activities such as link building, guest blogging, and social bookmarking to drive website traffic and improve search engine visibility.
- Collaborate with the content team to develop engaging and SEO-friendly content for blog posts, articles, and website pages.
Good to Have :
Website Analytics :
- Monitor website traffic, user behavior, and conversion rates using tools like Google Analytics.
- Analyze data, generate insights, and make data-driven recommendations to improve website performance and user experience.
Nice to Have :
Paid Advertising Experience :
- Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Monitor campaign performance and adjust strategies as needed to maximize ROI.
- Conduct keyword research, develop ad creatives, and manage campaign budgets effectively.
Nice to Have :
Email Marketing :
- Plan and execute email marketing campaigns, including creating email templates, managing subscriber lists, and analyzing campaign performance.
- Develop personalized and segmented email content aimed at driving engagement and conversions.
Qualifications :
- MBA from a well reputed institution or a Business School and shall be well trained on Digital Marketing, communications, or a related field.
- Minimum 2-3 years of experience in digital marketing, specifically in social media management, SEO, content marketing, and paid advertising.
- Proven track record of managing successful social media campaigns and consistently growing audience engagement.
- Hands on working knowledge of social media platforms, tools, and trends.
- Strong understanding of SEO principles and best practices.
- Proficiency in using Google Analytics and other web analytics tools.
- Experience with paid advertising platforms such as Google Ads and Facebook Ads.
- Good written and verbal English communication skills.
- Ability to work independently, manage multiple tasks, and meet deadlines.
- Highly analytical with a strong attention to detail.
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