JD for Brand Building Executive

The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organisation's brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organisation.

Main Objective of this role -

- Identifying emerging trends of consumers

- Forecasting emerging market needs

- Generating customer's awareness

Job Responsibilities:

- Analyse market trends and development that may impact online / offline marketing activities.

- Assess alternate market research channels.

- Conduct research to identify emerging trends of consumers.

- Design, collect and analyse customer satisfaction and feedback.

- Execute activities to communicate business value propositions to customers.

- Execute brand campaigns.

- Execute customer loyalty plans.

- Forecast emerging market needs.

- Generate creative materials, templates and collaterals.

- Generate customer awareness.

- Implement activities that develop organisation capabilities to deliver a consistent customer experience.

- Implement brand communication plans.

- Implement brand building and development plans.

- Implement innovation campaigns to drive higher customer retention and loyalty.

- Maintain customer acquisition and retention programmes.

- Monitor effectiveness of programmes.

- Monitor product quality, design and brand alignment.

- Review effectiveness of brand campaigns.

Experience required :

- Bachelor's degree / MBA with marketing specialisation

- Expertise in marketing areas like market research and brand strategy.

- Fresher or At least 2-3 years of professional marketing-related experience.

- Brand manager and marketing certifications

Skills Required:

- In-depth understanding of marketing strategies and branding principles.

- Excellent communication skills including written, verbal & visual

- Creative thinking and problem-solving skills.

- Research and analytical skills.

- Project management experience.

- Sales and budgeting knowledge.

- Marketing and branding expertise.

- Knowledge of layout, colours and other design elements.

- Familiarity with latest marketing technologies and tools.