Manager HR at PAC Cosmetics Pvt Ltd
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PAC Cosmetics - Brand Strategy Executive (2-3 yrs)
JD for Brand Strategy Building Executive
- The brand strategist is a job profile that assists the marketing team or brand manager in a unified mission to increase the brand's visibility to customers. They are the chief planner responsible for every aspect of planning that involves identifying the target audience and their problem and posing the brand's product as a solution to an individual's needs. They also need to find out when and where to engage the products utilising their brand's positioning, the competitors' reach, drawbacks or limitations in their products or services, and numerous other critical components.
Brand Strategist Responsibilities :
- Analyse research, data, and trends
- Conduct primary and secondary along with consumer research and update with market trends.
- Formulate zealous reviews and analyses of the situation
- Create attractive brand stories
- Performing target audience research
- Performing audits every consecutive year to analyse the brand position in the market
- Curate ways to strengthen brand position in the market
- Recognize the challenges and opportunities based on market and self-analysis
- Present the information to clients
- Discussions with creative teams to produce productive outcomes.
- Lead idea generative and brainstorming sessions
- Rebranding existing products or services
- Create brand architecture, including messaging, logo, campaigns, and creative materials
Qualifications or Requirements and Skills :
- Degree holder in marketing, communication, business, branding, or a related field
- Experience of 2-3 years in dealing with clients & brand strategy
- Work experience as a brand strategist
- Strong research skills
- Analytics and problem-solving mindset
- Excellent presentation skills
- Strategic thinker
- Storytelling ability
- Creative Thinking
