Talent Acquisition at OTS Solutions
Views:29 Applications:12 Rec. Actions:Recruiter Actions:6
OTS Solutions - Executive - Email Marketing (1-2 yrs)
Responsibilities :
- Identify target audience and grow our email list.
- Design and implement direct email marketing campaigns.
- Proofread emails for clarity, grammar, and spelling.
- Ensure mobile-friendly email templates.
- Upgrade our email templates using graphics, personalization, and advanced features.
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
- Create email databases for lead generation.
- Analyze campaign performance and suggest improvements.
- Ensure emails follow industry policies and best practices.
- Ability to track, measure, and report on results of email marketing campaigns to determine ROI.
- Devise and execute A/B tests.
Requirements :
- Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
- Experience building an email marketing campaign from scratch.
- Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
- Excellent written communication skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
