HR Generalist & Admin at Orthodontic Solutions (P) Ltd
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Orthodontic Solutions - Senior Role - Digital Marketing (2-5 yrs)
- Plan and execute all digital marketing, including SEO/SMO, marketing database, email, social media, and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing ad campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
