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26/10 Manish Kumar
HR at Orange Health

Views:90 Applications:30 Rec. Actions:Recruiter Actions:9

Orchard Healthcare - Assistant Manager - BTL Marketing (5-12 yrs)

Mumbai Job Code: 297851

About the company :


Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience.

Our Founders : The founders Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users.

- Our vision is supported by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors. Diagnostics is something that is going to meaningfully touch your family every day. Join us to make Diagnostics 10x more convenient, 10x more accurate - 10x better.

- Our Presence: We are currently serving Bangalore, NCR, Mumbai, Hyderabad, with a plan to enter other metro cities soon :)

RESPONSIBILITY:

- Plan & manage all periodic ground activations & promotions.

- Control events including preparation and performing events & activations.

- Planning and executing all BTL activities - Events (conferences, seminars), promotions and brand/service placement.

- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness (At Pharmacies, Clinics etc.)

- Monitoring market activities in the healthcare sector

- Responsible for setting up a strong network of vendors/agencies for various promotional activities planned for the respective regions

- Responsible for brand building among Healthcare strategic partners (Doctor Engagement etc.)

- Reporting related to identification of activity/ location shortlisting/walk-ins & success of any activation campaign.

- Lead the regional/ local teams, understand challenges and resolve issues.

REQUIREMENTS:

- 3-6 years of working experience in a similar role

- Having a creative and innovative approach, always looking for revolutionary ways to grab the attention of potential customers

- Energetic, versatile, and a creative problem-solver

- A flexible individual with the ability to multitask, exercise initiative and pay strong attention to detail

- Good negotiation skills

- People handling expertise & good in communication

Why might you be excited about us?

- We are on a mission to build the fastest diagnostic lab in India. We have a bunch of talented folks who relentlessly work towards bringing a WOW customer experience.

- Our team has a wide range of experience. Folks at OH have worked earlier with companies like Flipkart, Practo, Unacademy, Swiggy, Metropolis, Licious, Cure Fit, etc. and we are excited to learn from you too.

- We care for your career & growth and hence we will help you to shape a career you are excited about. We work hard and have fun while doing it. Our People NPS is >90% and Glassdoor rating is 4.9.

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