Optimus BT - Product Content Writer (3-8 yrs)
We're looking for a reliable and self-driven content writer, to produce various types of content for our upcoming products.
As a writer, the individual will be expected to clearly articulate the Optimus BT brand message, product positioning, and go-to-market strategies.
She/he will play a crucial role in creating content, building brand awareness.
Along the way, you'll help us activate new audiences, generate traffic, and deliver leads and opportunities.
- Creating research articles, blogs, social content on health technology-related topics
- Research markets, technology & trends to create content that is innovative and original
- Create eye-catching headlines- Conducting in-depth research on topics and creating plagiarism-free content which is grammatically correct.
- Identify story ideas and write/edit content for a variety of communications channels, including collateral, email newsletters, the website, press releases, and social media channels.
- Strategize and impactful digital content role out within specified deadlines.
- Maintain a cohesive brand tone across all the channels
- English proficiency (both spoken and written)
- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
- 3+ years of professional writing experience, especially with digital platforms
- Familiarity with keyword placement and SEO
- Able to think critically about writing - voice- to relate to a target audience
- Ability to quickly conduct research on industries and topics within the business and tech categories.