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26/02 HR
Talent Manager at Optimus BT

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Optimus BT - Product Content Writer (3-8 yrs)

Bangalore Job Code: 148879

We're looking for a reliable and self-driven content writer, to produce various types of content for our upcoming products.

As a writer, the individual will be expected to clearly articulate the Optimus BT brand message, product positioning, and go-to-market strategies.

She/he will play a crucial role in creating content, building brand awareness.

Along the way, you'll help us activate new audiences, generate traffic, and deliver leads and opportunities.

Responsibilities : 

- Creating research articles, blogs, social content on health technology-related topics

- Research markets, technology & trends to create content that is innovative and original

- Create eye-catching headlines- Conducting in-depth research on topics and creating plagiarism-free content which is grammatically correct.

- Identify story ideas and write/edit content for a variety of communications channels, including collateral, email newsletters, the website, press releases, and social media channels.

- Strategize and impactful digital content role out within specified deadlines.

- Maintain a cohesive brand tone across all the channels

Qualification :

- English proficiency (both spoken and written)

- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.

- 3+ years of professional writing experience, especially with digital platforms

- Familiarity with keyword placement and SEO

- Able to think critically about writing - voice- to relate to a target audience

- Ability to quickly conduct research on industries and topics within the business and tech categories.

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