10/08 Kanika Bhatia
Talent Acquisition Specialist at OpenSense Labs

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OpenSense Labs - Associate - Service & Product Marketing (1-4 yrs)

Delhi Job Code: 86537

Job Description :

- As a Service & Product Marketing Associate, you will need to quickly become an expert on our product, the market, the target customers, our competition, and be able to translate this knowledge into high-impact materials that clearly communicate the value of our services/products to the marketplace.

- This role works in close cooperation and liaises with product management, marketing teams, external customers, and sales.

- Gathering and analyzing consumer behavior data (e.g. web traffic and rankings)

- Conducting market research to identify new revenue opportunities

- Responsibilities include creation and maintenance of content for the various content marketing channels such as websites, brochures, social networks, scripts etc .

- Develop the marketing strategy for the company's services.

- Support the development of marketing campaigns to increase usage of services through online, offline and partner co-marketing campaigns.

- Assist in creation of SEO, content, and design strategies

- Create advertisements, webcasts, websites, and direct mail.

- Enforce brand marketing guidelines in trademarks, logos, and publications.

- Identify media outlets for press releases and promotions.

Required Skill Set :

- Technology enthusiast with an ability to convert complex technical information into appealing, easy to understand marketing content

- Impeccable command over grammar with excellent copy editing skills.

- The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.

Add Ons :

Will be a bonus if :

- You are experienced in SEO/SEM campaigns

- You know Drupal

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