19/02 Ontrack
Talent Acquisition at Ontrack Technologies Pvt. Ltd.

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Ontrack - SEM & SEO Specialist (1-3 yrs)

Bangalore Job Code: 63990

Title: SEM & SEO Specialist for a monthly bike rental organization

Description: We- re looking for an experienced SEM & SEO Specialist to help with our online marketing to biker enthusiasts.

Location: Bangalore

Experience: 1-3 years, Startup experience will be an added advantage

CTC : Upto 4 LPA


Job Description

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimizing copy and landing pages for paid search engine marketing campaigns

- Performing ongoing paid keyword discovery, expansion, and optimization

- Research and analyze competitor advertizing links

- Research and implement search engine optimization recommendations

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for targeted kewywords

Qualities you should possess

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (eg., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tool (eg., Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Proven SEO experience

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- Bachelor's degree in Marketing or a quantitative, test-driven field

About Us

Ontrack is a two-wheeler rental company, offering rental arrangement of vehicles on monthly basis. It is currently operational in Bengaluru.

Vision - To be the unique trendsetter of the sharing economy space for surface transportation

Mission - We aim to provide affordable & independent transportation to those who are dependent on cabs and autos for their everyday commute by renting out bikes out on a monthly basis.

Affordability - We provide our customers with an affordable alternative in order to ensure that their everyday commute is pocket friendly and high on efficiency

Independence - With our help, our customers need not stress over depending on another for their transportation

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