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16/04 Sonam
HR at Onsitego

Views:494 Applications:187 Rec. Actions:Recruiter Actions:0

OnsiteGo - Senior Brand Manager - Marketing (4-10 yrs)

Mumbai/Navi Mumbai Job Code: 155836

Job brief : 

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you.

Responsibilities :
- Analyze brand positioning and consumer insights

- Translate brand elements into plans and go-to-market strategies

- Responsible for executing both ATL and BTL campaigns Pan India

- Lead creative development to motivate the target audience to - take action-

- Coordinate with creative agencies to manage campaigns right from ideation to Production 

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Requirements : 

- 4-6 years of prior experience working as a Brand Manager

- Past experience of working with Consumer focused brands at Startups/FMCG/Banks preferred

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- MBA in marketing or a related field preferred

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