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24/11 Sonam
HR at Onsitego

Views:23 Applications:8 Rec. Actions:Recruiter Actions:0

Onsitego - Manager - CRM & Search Engine Optimization (4-6 yrs)

Mumbai Job Code: 244986

Roles and Responsibilities:

- Ensure that the website and other internet properties are optimized to attract and engage visitors that closely match the target audience

- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, etc)

- Perform in-depth keyword research and analysis

- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on projects

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

- Monitor and administer web analytics dashboards, reports and key reporting tools

- Monitor and evaluate search results and search performance across the major search channels

- Split-testing similar pages

- Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives

- Work closely with the business teams to align goals for content marketing

- Define segmentation of customer base & map the entire customer journey and identify opportunities to proactively engage with them

- Set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. boost customer engagement and the overall customer experience

- Improve customer retention and drive initiatives to increase life time value of the customer base

- Drive revenue by upselling and cross-selling on existing customer base

- Manage marketing automation efforts and processes

- Ensure a rapid pace of split (A/B) testing and experiments to optimise key performance metrics (conversion rate, sales growth, campaign ROI); analyse findings, and deploy winners

Professional Skills and Experience:

- 4 to 6 years of experience in SEO and 2 years of experience in CRM

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

- Experience working with popular tools Google analytics, WordTracker, Keyword Discovery, SEM Rush, Moz, ahrefs, SpyFu, Yoast, Webmaster, DareBoost, Google search console

- Experience working with CMS and building/administering content in CMS environments

- Desired: Knowledge of HTML/CSS and website administrations

- Proven experience driving customer engagement strategies and projects from inception to program development and optimization

- Prior experience of using marketing automation tools like webenage, clevertap

- An understanding of consumer psychology and behavior

- Ability to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations

Professional Competencies :

- Passion for SEO and CRM

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

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