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24/11 Sonam
HR at Onsitego

Views:67 Applications:17 Rec. Actions:Recruiter Actions:0

Onsitego - Email Marketing Role (3-8 yrs)

Mumbai Job Code: 244985

- We are looking for a talented email and WhatsApp marketing specialist. You will be responsible for email marketing campaigns end-to-end, managing email databases and creating newsletters.

Roles and Responsibilities :

- Develop strategy and execute email and WhatsApp campaigns that onboard, engage, cross-sell, up-sell and retain customers

- Identify opportunities for continual improvement in email and WhatsApp marketing efforts

- Improve & maintain domain and IP reputation, spam rate and optimize email campaigns to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals

- Improve the WhatsApp engagement rate and maintain the quality of WhatsApp account

- Ensure mobile-friendly email templates

- Use tools like Litmus, Mailchimp, Mail Genius, Glock App to ensure good hygiene of emails and Gupshup, Haptik Interakt, Route Mobile for WhatsApp campaigns

Requirements :

- Minimum of 3 years email marketing and 1 year of WhatsApp marketing experience

- Proven experience creating high-impact, unique email marketing campaigns for millions of users

- Having an understanding of email marketing concepts and metrics pertaining to customer segments, customer engagement, and the customer journey

- Must have used email services like Amazon SES, MailChimp, Netcore Smartech and tools like google postmaster, Campaign Monitor, Litmus, Gupshup, Haptik Interakt, RouteMobile

- Excellent communication skills

- Proficiency in marketing automation platforms like Webengage, Clevertap, MoEngage

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