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18/01 Sonam
HR at Onsitego

Views:31 Applications:14 Rec. Actions:Recruiter Actions:1

OnsiteGo - Digital Marketing/Paid Advertising Marketing Specialist (3-7 yrs)

Mumbai/Navi Mumbai Job Code: 194305

Job Purpose :


We are looking for a Digital Marketing Specialist to manage all paid marketing activities. He /She will manage all paid campaigns on Google (Search/Display/YouTube Ads), Facebook Ads, Bing Ads with basic SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities :

- Define and build a strategy of acquisition channels (Search Engine, Website Optimization, Paid Social, Display, etc) including informing budget, channel mix, and execution.

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor marketing strategies

Desired candidate profile :

- Minimum of 3-5 years of proven SEM experience and success managing campaigns across Google, Yahoo, Facebook

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- Experience with website analytics tools (e.g, Google Analytics)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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