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03/12 HR
Manager - People & Culture at Onething Design

Views:247 Applications:56 Rec. Actions:Recruiter Actions:25

Onething - Manager - Digital Marketing (3-7 yrs)

Anywhere in India/Multiple Locations Job Code: 188139

About Onething-

Onething, is rated among top UX studios in India for 2020 by Clutch. With a diverse portfolio of designing products for new age tech like Electric Mobility, AI, Logistics, Big Data Analytics, Consumer Internet etc.

We are pushing boundaries through Design Thinking and its application. Millions of users Interact directly or indirectly with products that we have helped design.

Responsibilities : 

- Enable and be responsible for the day-to-day planning, tracking and optimization of spends, leads, and quality leads.

- Manage the strategy and execution of all paid campaigns, email marketing and SEO.

- Develop robust performance reporting framework, analytics, and ROI tracking for all our marketing initiatives

- Developing the overall funnel strategy for campaigns to ensure both the ad account and website are optimized for the highest conversion rate possible

- Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness

- Diving deep into data and use insights to identify opportunities for performance optimization

- Be directly responsible for weekly and monthly reporting to management regarding SEO, paid ads and email marketing

- Lead keyword research and optimisation of content

- Work cross-functionally with other teams such as product, technology & content to manage, plan and lead the execution of new program launches

- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing

Desired Skill and qualifications

- 4-6 years of overall experience

- Experience in marketing automation and analytics tools

- Expert knowledge and experience in SEO, Email marketing and paid ads

- Experience working with SEO tools (e. g. Google Search Console, Google Analytics, Yoast Screaming Frog, SEMRush, Moz)

- High attention to detail and strong project management skills

- Strong data-driven orientation and analytical mindset with a focus on ROI

- Comfortable working in a fast-paced environment

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