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22/11 Hiral
HR Manager at One Stop Retail Pvt Ltd

Views:287 Applications:101 Rec. Actions:Recruiter Actions:12

One Stop Retail - Manager - Marketing (5-10 yrs)

Mumbai Job Code: 99779

Marketing Manager


Role & Objective :

The Marketing Manager is a hands-on leader, responsible for all marketing, communications, events and special projects, for the retail / distribution division. He / She must have the ability to contribute strategically and build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail / distribution business requires.

Duties and Responsibilities :

- Lead strategy development to ensure that the business continues to grow its position as the premiere One Stop destination.

- Develop and execute annual Marketing Plans for the One Stop Stores & Distribution business.

- Create new marketing collaterals

- Execute brand building-wide initiatives

- Work closely with reporting person to identify how to market and promote events/merchandise, price points and messaging

- Media Buying: media plan for each entity, experience with opportunistic buys.

- Weekly update about Digital Marketing Progress including social media, website content and strategy

- Event Management - Large Scale Exhibitions, All major Mall / Store events

- Direct contact with all Stores on a weekly/monthly basis to ensure new products, services, offerings are being promoted

- To develop and implement a company-wide plan to push product, working with all departments for its execution

- To analyze potential strategic partner relationships for product lines

- Monthly Competition marketing mapping(will require mall visits)

- Brand awareness

- Marketing Communication(In Mall Branding &In Store Branding )

- Private label product Packaging

- Customer Engagement Programs

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Provide relevant data and briefs to digital marketing agency

- Strategize monthly products to be showcased on social media

- Build and maintain our social media presence

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