Key responsibilities :

- Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.

- Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.

- Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers- feelings, attitudes and behaviours, cultural and content trends.

- Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator's audience.

- Capture cultural, digital & content landscape research and build campaign insights.

- Support quantitative data with qualitative inputs - backed up with research.

- Develop cross-platform competencies identifying new channels for digital content distribution.

- Create & present plans and campaign ideas to local teams, content creators, influencers and clients.

- Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.

- Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.

- Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.

- Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.

- Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases

Qualifications and Prior Experience :

- Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.

- 3-4 years of experience in digital marketing/social marketing, content creator management, account planning, brand/content strategy.

- Ability to drive business objectives and lead with creative thinking solutions.

- A holistic understanding of digital operations, measurement, and campaign deployment.

- Ability to work on end - to - end digital campaign strategy/planning/execution

- Strong written and verbal communication skills.

Presentation skills : should be able to present plans to clients & break down briefs to in-house teams

- Team player that can manage relationships between brand agency influencers/vendors.

- Time management skills & ability to multitask.

- Understanding of reporting metrics on digital media (for engagement & media performance).

- Basic knowledge of digital video production.

Bonus : Media buying, digital media tools skills or artist management/liaising experience.

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