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31/10 HR
HR at Om Soft Solution

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Om Soft Solution - Executive - Search engine optimization (1-3 yrs)

Faridabad Job Code: 298564

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion, and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement a link-building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keyword

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