Senior Talent Acquisition at OLA Cabs
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OLA - Senior Marketing Executive (2-5 yrs)
Job Description: Senior Marketing Executive
1) Consumer Research & product Development: Develop a good understanding of the market and the consumer to define/improve on our products offerings set right communications, and develop a structured approach to acquire/re target repeat customers.
2) Community Engagement: Be the brand ambassador for ola- Conceptualize, organize & involve - Effectively reach out to potential customers and build a loyal, active & healthy community across online & offline platforms.
3) Conceptualize & Execute Campaigns: Actively engage with potential & current customers through various interaction media (online + Offline) by launching campaigns maximizing ROI & effectiveness.
4) Campaign Analysis: Defining metrics for evaluation of campaigns, work closely with Business Analyst and monitor the progress of campaigns
5) City specific alliances:
- Drive city demand through alliances across all verticals & build customer engagement
- Drive Customer acquisition for Ola from partnerships, analyze and communicate campaign impact
- Ensure category trails & repeat usage through marketing & alliance led interventions.
- Drive the action plans out of these alliances internally in the organization.
6) Coordination: Agencies & Partner Coordination, interact with sales & marketing team
On ground execution with agencies/Vendors/Partners: Print & other Vendors, Activation agencies, Media Agency(Radio), Corporate & Event Partners.
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