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14/11 Nikhil Adhia
Senior Talent Acquisition at OLA Cabs

Views:1461 Applications:278 Rec. Actions:Recruiter Actions:19

OLA - Executive - Marketing (1-2 yrs)

Jaipur Job Code: 53315

- Strategies campaigns to engage and win mindshare of both driver partners and customers

- Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering

- High focus on BTL marketing initiatives and on ground activations in tier 2 and below cities

- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence

- Run marketing experiments to understand the levers that we can operate to improve the activation/retention rates

- Control and deploy the media budget for brand building activities in the market

Candidate must have :

- MBA in Marketing from a good institute

- Hands-on experience in designing and executing ATL and BTL marketing campaigns

- Must have experience in Team handling (for cluster role only)

- Must have experience in Media planning/buying & Vendor Management

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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