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05/11 Rashika
Recruiter at Maximus

Views:145 Applications:97 Rec. Actions:Recruiter Actions:6

Offline Marketing Manager - Retail (3-9 yrs)

Bangalore Job Code: 135219

Offline Marketing Manager - bangalore

JD :

- Create strategies to build an immersive and engaging consumer experience at retail, brand events and offline community.

- Work with cross-functional teams to execute offline activities to increase community engagement and brand awareness across Events, Retail and Community.

- Set the benchmark to elevate consumer experiences at offline stores, on-ground campaigns and events.

- Collaborate with the supply chain & sales ops teams to ensure consistency of consumer experience at offline activation.

- Responsible for building and growing a thriving offline community

- Be extremely focussed on hyperlocal thinking with frugal spends and maximum impact.

- Work closely with online teams who monitor forums and social media channels with an aim to conciliate and serve the customer's order fulfilment needs on-ground.

- Contribute to building and executing marketing strategies through on-ground pulse monitoring & feedback bottom-up; competition scope & research, platform determination, bench-marking, messaging and audience identification

- Creatively integrate offline fan interactions into campaigns and happenings

- Nurture and identify loyal customer / super fans to create a fan network across India

- Collaborate with other departments to manage brand reputation

Job Requirements :

- Experience in offline marketing across established premium brands.

- Direct knowledge of creating offline strategies for retail marketing, brand events and community marketing.

- Additional knowledge on interactive marketing concepts & new media channels - web, search, social media, event management, community & retail will be helpful.

- Experience in developing creative and strategically effective campaigns.

- Highly self-motivated, organized and professional, including the ability to work independently and partner effectively within and outside of immediate team to achieve desired results.

- Results driven, attention to detail and follow-through, and ability to work effectively at all levels within the organization.

- Self-starter with proven ability to successfully kick-start new initiatives and to drive complex issues through analysis, communication and resolution.

- Good to have social and communication skills.

- Bachelor's or Master's degree in Marketing, Retail Management or related discipline 


- Passionate about consumer facing brands specifically groceries, fruits & vegetables, agri-tech, knowledge about farming and supply chain a plus.

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