Associate Consultant at Careernet
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Offline Marketing Coordinator (2-6 yrs)
You will be responsible for :
- Campaign Coordination and Activation: Partner with D2C brands to develop and execute offline marketing activations in various retail locations (Exclusive Brand Outlets, Multi-Brand Outlets, and Outlet Malls).
- Implement and oversee in-store and mall-level events, pop-ups, and other experiential activities to drive foot traffic and increase brand engagement.
- Brand Liaison and Relationship Management: Act as the main point of contact for brand partners, ensuring alignment on marketing goals, timelines, and resources.
- Vendor and Stakeholder Management
- Collaborate with internal stakeholders, such as the sales, design, and operations teams, to support a seamless rollout of marketing initiatives.
- Performance Tracking and Reporting: Monitor the performance of offline marketing activities, gathering data on footfall, customer engagement, and sales uplift.
- Provide insights and feedback to brand partners on campaign performance and suggest improvements for future activations.
