Location : North Chandigarh, Punjab, India

Major duties & key responsibilities :

1. Market Execution :

- Understands and can drive secondary sales

- Handle beat efficiently.

- Able to coach TSIs

- Design & handle beats to achieve better throughput per beat/per TSI.

- Ensure effective merchandising

- Drive range selling

2. Business development :

- Understands DPL (Dealers per lakh)

- Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory

- Able to map & restructure town/territory accordingly to business requirements.

- Taps local events & opportunities for incremental business.

- Engage with Key retailers

3. Channel Partner Management :

- Ensures proper communication of norms & monthly sales objectives to the channel partner

- Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.

- Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss

- Identifies new channel partners

- Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.

- Influence & engage channel partner to align him to business objectives.

- Manage contingencies like TSI attrition, transport availability etc.

4. Selling & Negotiation :

- Interact with channel partners & retailers to inform about available SKUs, schemes & price points

- Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)

- Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.

5. Planning and Execution :

- Identify growth drivers for business.

- Understands the given target, can break it down in weekly/daily numbers beatwise.

- Knowledge of brands, sales & distribution, local activities & schemes.

- Plan for achievement according to schemes planned, sales initiatives etc.

- Able to break targets TSI wise.

- Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.

6. Communication skills :

- Comprehends the information and can respond back effectively.

- Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back

- Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.

7. Achievement Orientation :

- Consistency in target achievement. High on energy level & enthusiasm towards profession & company

- Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.

- Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

Technical/Soft skills :

- Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW

- Understands & uses DMS data for better market implementation to find sources of growth for business

- Uses Excel to analyze secondary & primary data

- They should be comfortable with English and local language.

- Should have strong fundamentals in FMCG operations

- Should have good oral and written communication.

- Efficient in writing mails. Should be comfortable working in Excel.

- Pleasant personality and willing to meet people

- Should be a go getter and have problem solving attitude

- Exposure to HHT (online order booking in mobile software).

Experience :

- 5+ years of sales experience in General trade, in North Chandigarh, Punjab.

- Candidates must have front line sales experience for at least 5yrs.

- Experience in Chocolates or food industry only.

Education :

- Full time Graduate from any college/university