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25/11 Charu
People Operations Manager at Obbserv Online Services Pvt. Ltd.

Views:45 Applications:37 Rec. Actions:Recruiter Actions:4

Obbserv - Media Buying Role (3-10 yrs)

Anywhere in India/Multiple Locations Job Code: 137183

- Understand clients advertising strategy and building up a picture about their target audience.

- Analysing and researching the target audience's character, purchasing and media habits

- Design, build and execute strategies for all media buying activities.

- Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date

- Advising the creative team and clients about the most effective media combination

- Considering appropriate timings of media activities, based upon usage patterns and seasonal factors presenting media proposals, including timings and cost breakdowns,

- Helping clients to reach a final decision about their future advertising strategy.

- Obtaining the best advertising rates that fit with the agreed media strategy

- Presenting alternative options to the media planner and client

- Adjusting media schedules in response to the latest audience figures

- Managing budgets and maintaining advertising spend records

- Monitoring and updating clients on the effectiveness of campaigns.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Continuously analyze and evaluate departmental productivity and identify opportunities for improvement of systems and processes.

- Coach, train, develop and assist in personal development at the individual and team level. - Make sure of learning for every individual of the team.

- Work to build a team environment with strong morale, positive energy, consultative and goal oriented culture.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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